Founders Jay and Susan contacted two top-notch pros: Dr. Nancy Scanlan DVM, a leading holistic veterinarian and Dr. C. Leigh Broadhurst Ph.D, a scientific advisor, and nutrition expert, to help formulate products. They're part of countless holistic and veterinary associations, have tons of certifications and have even written books! Their expertise combined with their love of animals make them professionals you can trust.
Our mission is to provide natural products to help care for your pets between vet visits. We don’t mean to brag (ok, we're totally going to brag), but we use the highest quality, most effective and user-friendly ingredients. We value integrity, transparency, vitality, and innovation.